Casella Family Brands

A Family-Owned House with Global Reach

Founded by Italian immigrants Filippo and Maria Casella in 1969, Casella Family Brands has grown into one of Australia’s largest family-owned wine companies. Built on a simple passion for winemaking, the company is dedicated to producing approachable, high-quality wines designed to bring people together.

The Rise of a Global Phenomenon

A major turning point came in 2001 with the launch of Yellow Tail. Designed to be easy-drinking, fruit-forward, and accessible, it quickly became a global success, exceeding expectations in the United States and establishing itself as one of the most recognised Australian wine brands worldwide.

A Spirit of Innovation and Growth

Led by John Casella, the family modernised its Yenda winery in New South Wales and developed a large-scale, efficient production model while maintaining its family-driven philosophy. Over time, the company expanded its portfolio to include several well-known Australian wine brands.

A Philosophy Built on Sharing

At Casella Family Brands, people are at the heart of everything. Wine is seen as a social experience, meant to be shared with friends and family during everyday moments and celebrations alike. This accessible approach has helped democratise Australian wine across global markets.

Commitment to Sustainability

The company continues to invest in sustainable practices, including renewable energy and modern technologies aimed at reducing environmental impact. Large-scale solar installations and efficiency programs at the Yenda winery contribute to lowering CO₂ emissions and improving long-term sustainability.

A Family Business Still Evolving

Today, Casella Family Brands continues to grow by combining innovation, scale, and quality. Still guided by the Casella family across generations, the company remains focused on its founding vision: producing wines that are accessible, enjoyable, and shared around the world.