An Italian heritage dedicated to fine wine
Founded in 1938, Citra has become one of Italy’s most respected wine trading houses, celebrated for its expertise in selecting, crafting, and showcasing authentic Italian wines. Based in the heart of Italy, Citra honors the country’s rich terroirs by partnering with exceptional producers and sharing their stories worldwide.
A family passion for over 80 years
From its beginnings, Citra has maintained a family‑driven philosophy, passing down a love for wine and deep respect for Italian wine regions through generations. Today, the House blends tradition with a modern international outlook — quality, finesse, and regional expression guiding every project.
Selection and collaboration with exceptional terroirs
Citra works closely with passionate winemakers from Italy’s diverse wine regions — from north to south — sourcing grapes and wines that express the unique character of their terroir. The House places particular emphasis on indigenous soils, local grape varieties, and traditional methods that reveal authentic Italian expression.
A modern, global presence
With a presence in numerous international markets, Citra continues to introduce Italian wine culture beyond its borders. Its portfolio reflects Italy’s vinous diversity — from delicate whites and structured reds to sparkling wines and distinctive regional specialties.
Quality, sustainability and tradition
Citra prioritizes quality at every stage of the process, from vineyard to bottle. Sustainability, authenticity, and stylistic coherence are key elements of its vision, ensuring wines that are both true to their terroir and respectful of the environment.
Behind the wines
The team at Citra shares a common passion: showcasing Italian terroirs through memorable, sincere, and expressive wines. Each bottle invites discovery of Italy’s diverse landscapes and winemaking soul.